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Virtual Promotion Zooms Ahead in 2021

The second episode of Virtual SummitFest is Thursday – just the latest example of artist promotion direct to your office — or living room…

Band of Heathens headline Thursday’s VSF #2.

By Paul Marszalek

Experiments with live performances that began last year with the NON-COMM Thursdays series have continued into 2021 — with higher production values, additional themes, and more.

Jack Barton Entertainment’s Virtual Summit Fest kicked off the year with performances from Jade Bird, Julien Baker, and Wyn Starks on January 28.

The very next day, Valerie June went online with a “Meditation + Conversation + Performance” in support of her latest work.

With conferences kaput and venues closed, these online promotional efforts are really the only way – perhaps outside of late night television performances – for programmers to get a feel for new works from known as well as up-and-coming artists.

It seems to be working. Hundreds found time during their workday to watch The Columbia Records Experience Vol. 1 on February 10. The 40-minute stream was something of a live performance/track date hybrid that featured enhanced motion graphics and virtual sets – upping the bar in terms of production value.

Live comments from programmers across multiple formats flew in from a boisterous crowd.

Next on the calendar is Virtual SummitFest Episode 2 – this Thursday, February 25 at 8p EST/5p PST. Band of Heathens will headline with supporting performances from Jesse Malin, Saint Nomad, and Bandits on the Run.

Registration is required.

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