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Worth Watching – Ira Glass Inspires Public Media Execs During Tough Times

The host of “This American Life” encourages public media professionals to double down on creativity and excellence…

By Paul Marszalek

Following last month’s Public Radio Program Directors Association (PRPD) annual conference, the newly re-positioned organization, The Public Media Content Collective (PMCC) delivered additional thought leadership in the form of a video address from Ira Glass.

Glass, who’s weekly This American Life practically invented the storytelling style, format, and tone of much of public radio, reflected on his roughly 35 years in the public media space. Acknowledging tough times in public media, he encouraged professionals to leave no stone unturned.

Said Glass, “Audience is down. Membership is down. Revenue is down. So what should we do? Win! I think this is the perfect time to rededicate ourselves to innovation and excellence, to radio that breaks new ground and thrills listeners, and events that activate our audiences. I’ve been collecting examples from public radio stations across the country and I’ll bring them to you, along with examples from our own show, This American Life.”

Carve out about an hour. His address is very worth watching: (click image to be re-directed to

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