The 2022 NON-COMMvention will welcome The New Yorker’s Kelefa Sanneh to the NON-COMMversation
By Paul Marszalek
Kelefa Sanneh, author of Major Labels : A History of Popular Music In Seven Genres will be featured in a one-on-one discussion with WXPN’s Dan Reed in this year’s NON-COMMversation.
Sanneh has been a staff writer at The New Yorker since 2008. Prior, he spent six years as pop-music critic at The New York Times. Sanneh is also a contributor to CBS Sunday Morning.
Major Labels tells stories of the seven genres that defined and dominated popular music.
Of the book, David Letterman said, “Kelefa Sanneh has achieved the impossible. Major Labels somehow manages to unspool everything you need to know about 50 years of music, but more impressively, he makes you care about all of it. Even the stuff you don’t care about. It’s funny, it’s personal and as a piece of writing, the book borders on poetry.”
In addition to The NON-COMMversation, other panels are taking shape, including:
* The Five Year Plan – What does the future of Triple A look like? The panel looks into the Triple A crystal ball to examine how changes in media consumption, creation, distribution, revenue/funding models, audience/demographics, and music making will impact the strategic future for the format.
* After Covid: Reviving Music and Artists – The panel will explore lessons learned from the pandemic; how stations are continuing to serve music fans and the musicians.
Additional sessions will focus on building brand communities around artists and stations, inclusiveness in NON-COMM Triple A programming, and a World Cafe taping with GRACE CUNNINGHAM.
The NON-COMMvention registration table opens Tuesday, May 3 at 4 p.m., followed by The Transoceanic Records Opening Night Party from 4-7 p.m.
The event will wind down after the “Free At Noon” performance by Lucius and Joanna Sternberg on Friday, May 6.