Social Media teams can feel overwhelmed, feeling they need to do everything. They don’t. These charts will help…
By Paul Marszalek
TikTok is taking a bite out of Facebook and Snapchat among the younger crowd, but it’s still largely a one-horse race in the older demos.
This, according to Edison Research, which has released its annual Infinite Dial study. In tracking consumers’ media consumption habits, Edison gives insight for radio stations that might be struggling with exactly how much effort they should be deploying on various Social platforms.
As one might expect, things are much more dispersed among younger demos, but it’s pretty simple 35+.
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