Edison Data Shows Pandora Sliding Vs. Spotify; Radio Difficulties With 18-24s
Once dominant streamer Pandora is becoming an afterthought. 18-24 choices affect Alternative, and possibly Triple A…
By Paul Marszalek The Top 22.com
Cumulus/Westwood One has released a great sales deck making the case for radio. It uses data from Edison Research’s ongoing “Share of Ear” study.
The data, from Q1 2022 makes a strong case for radio, particularly against other ad-supported media. Radio’s daily reach remains strong and stable, but trouble continues to brew in younger demos, which will require shifts for Alternative stations that affect Triple A stations.