But the drop wasn’t specific to radio – and media use overall took a hit…
By Paul Marszalek
Nielsen has published its 2021 Total Audience Report, showing a consistent, 10-minute drop in radio listening across all demos.
There has been considerable talk that the COVID-related radio decline was due, at least in part, to reduced commuting. While this may be true, the Nielsen data shows that the reduced consumption was not exclusive to radio.
Total daily media use was down, but use of TV/internet connected devices (streaming/gaming) rose.
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