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Aaron Axelsen to Front Audio Division for FLOOD Media

Longtime Alternative programmer and music club founder Aaron Axelsen will head FLOOD Frequency Modulations…

By Paul Marszalek

The Alternative Community was stunned last April when Aaron Axelsen’s name was among the many who were let go as part of COVID-driven layoffs.

The 23-year veteran of KITS/San Francisco and co-founder of tastemaking club Popscene now turns his attention to digital. Axelsen will team with FLOOD Media as Head of Programming for a new effort called FLOOD Frequency Modulations, or FLOOD FM.

Plans call for a 24/7 indie-alternative streaming radio station as well as related podcasts.

“With FLOOD Media, CEO Alan Sartirana and team have built something truly special and I’m thrilled to be joining a team filled with top creatives and music industry leaders,” Axelsen says. “I look forward to bringing my passion for new music discovery and experience of cultivating communities to such a reputable and trustworthy brand.”

Founded in 2010, FLOOD Magazine covers music, film, arts, and culture.

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