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The Current Just Uncorked a 5.1 Share in January

Already a high performer, these numbers are wonderfully eye-popping…

By Paul Marszalek

With KEXP/Seattle and KUTX/Austin having recently hit very high water marks in ratings, KCMP/The Current has now bounced above its already consistently lofty ratings.

The January Nielsen shows The Current with an amazing 5.1 share — good for 7th overall, and above legendary calls KQRS and KTCZ.

It’s just another sign of a well-run organization. When combined with NPR sister KNOW and Classical KSJN, Minnesota Public Radio yanks a 13.9 share out of the Twin Cities — and that’s just 6+. Imagine what the money demos look like.

The numbers are bound to cause additional discussion among those at the largely still-moribund Alt format.

There should also be some conversation at public radio. It’s interesting to see what is happening at the NON-COMM Triple A format — we’re starting to see groups of haves and have-nots.

In addition to KEXP, KUTX, and The Current posting ratings success stories, KXT/Dallas and now WERS/Boston are showing growth, hitting all-time highs.

Yet, at the same time, entirely too many NON-COMM Triple A stations are unquestionably stuck in the doldrums – off significantly from their pre-pandemic numbers and seemingly unable to regain their footing, much less show forward momentum.

There are reasons why stations, and formats, and products get stuck. We’ll address some of those reasons in future posts.

In the meantime, listen to The Current, and make yourself a list of the some of the reasons you think are behind their success.

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